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Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes
Nur Canarslan
,
Gülfidan Bariş
Jan 01, 2022
This research aims to identify the effects of perceived product value and flow experience during product design on willingness to pay (WTP) and purchase probability in online mass customization. The participants were asked to...
Marketing
Business and Management
Marketing
Published by:
IGI Global